The louder the participants heard the crunch, the more they perceived it as crispier and fresher and, as a result, more desirable. While this addictive cue is subconscious, sound plays a big role in our overall enjoyment of everything we eat. Think about it: Anyone who has eaten a stale chip knows that no matter how well it's flavored, it loses most of its appeal when the crunchiness is gone. Think of how disappointing it is to bite into a chip that simply breaks apart in your mouth without a satisfying crunch.
And it's not just chips either. The same goes for any kind of food—from fresh produce like a red bell pepper to packaged goods like salty pretzels. When biting into a crisp apple or a crunchy potato chip , we associate the subsequent loud noise with its freshness, which makes it all the more appetizing. Another more recent collection of studies published in the journal Appetite discovered something very similar. Participants among these studies were more likely to consume more chips and candy if the bag was labeled as crunchy.
The studies also revealed that people were apt to eat more chips when the sound of the crunch wasn't inhibited by headphones.
Essentially, marketing and the auditory perception of the noshing on crunchy chips increases enjoyment, which makes one more likely to eat more. You will be able to reduce your BMI to 21 to Many people have done it before you. What if you could eat your way to better health, or slow down the aging clock with a few simple lifestyle tips?
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Ray Explains it all. In Dr. Schillings new book titled Medical Questions Answered. Every question you always wanted to ask your doctor are answered.
This site complies with the HONcode standard for trustworthy health information: verify here. Medical Articles by Dr. Ray Collection of health news, health articles and useful medical information you can use in everyday life. Erlangen experiments A group of researchers from the Erlangen University in Germany set out to get to the bottom of this addiction eating.
Nucleus accumbens, the addiction center for food Professor Andreas Hess and his team in Erlangen say that the nucleus accumbens is the addiction center for food.
The food industry has figured this out long time ago. This knowledge from tasting experiments is built into processed food. The Erlangen researchers also found that in obese people the nucleus accumbens was lighting up more intensely the higher the BMI was. That means that obese people are more food-addicted! It can mobilize quick energy from carbs, but also have storable energy from fat at the same time.
It is this mix, which stimulates the addiction center in the nucleus accumbens. In a study from Bethesda, Maryland researchers found an overlap between food addiction and drug addiction. The common pathways in both is the release of dopamine in the nucleus accumbens. This dopamine release makes us feel good, and as a result, we want to experience it again. In this study patients with bulimia nervosa were examined.
They found that overconsumption of sugar-laden foods had very similar effects as drugs in drug-addicted patients. It is the release of dopamine, glutamate and the opioid system that are involved in both. The nucleus accumbens is also receiving stimulation in both situations.
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