Your feed could be a combination of options. Once you decide on a style, try to stick with it, if possible. Your customers will come to expect interaction with your business. If you feel there is a need to add different customer interactions, you could try adding Twitter users specifically for that purpose. Assuming your potential and existing customers are on Twitter, you can instantly announce a new product, give them updates or a special deal, or talk about an upcoming event they may be interested in.
Twitter lets you hear what other people are saying. Using Twitter Search, you can find out what people are saying about a particular topic, enabling you to keep your ear to the ground about your company and the competition. If you're on Twitter, chances are your competitors are too. They are keeping tabs on you, just like you should be on them.
Create a strategy behind your tweets, rather than blindly tweeting. This can help you build relationships with your customers and edge out others that are not tweeting strategically. Twitter also gives you another channel for sentiment analysis—gathering social sentiments information on consumer feelings and consumer conversations about your products or services and then analyzing the sentiments for themes.
The themes you identify might be suggestions for improvement or give you insights into favorite products and why customers like them. These are all nuggets of information you can use to make your business more successful. By participating in Twitter—that is, using it to communicate with others, rather than pushing product announcements—you can present and develop the kind of image that attracts your potential customers, and refine your brand. Twitter is a great networking tool.
An active Twitter presence will give you opportunities to interact with people you would never have a chance to talk to otherwise. Some of those people might become business contacts, potential partners, someone to source products from, or even employees.
Like any other marketing tool, Twitter should be used by people trained in social media marketing. Use a tool like Ritetag to identify the right hashtags to use. Then, Ritetag will provide you with a long list of relevant hashtags along with metrics on:.
These hashtags have already proven to encourage engagement for other Twitter users. Ritetag can help you narrow down your hashtag choice and the results may even inspire your next Tweet topic. You can search keywords like the following to identify people looking for somewhere great to eat in your area:.
You can also follow up and respond to those tweets in a non-spammy way, of course! UTM tracking adds extra info to links you share so you can track how others engage with them. Let's say you have a Twitter ad in place, but you're also sending out organic tweets. UTM tracking solves this problem by creating individual URLs for every link so you can add info about whether a link is from paid or organic traffic. Twitter Analytics lets you see how many views and how much engagement your tweets are getting.
When you look at your analytics in detail, you can learn what your audience likes best:. Twitter Analytics will constantly keep track of impressions, engagement, clicks, and other important metrics. These ads can help you recapture people who visited your site without subscribing. Post Planner can solve your time problem by automating your social media process.
Post Planner will publish the content you select to any of your social media accounts. Sign up for a Post Planner account today! View Hide comments 2.
Back to blog. Sound familiar? That means more followers, more clicks, and more leads! What does that mean for your business? We'll also show you how to cut your Twitter time commitment in half! You'll learn: 1. Implement Twitter cards on your website 2. Build your Twitter following 3. Identify and engage with influencers 4. Use Twitter lists to manage your feed 5. Use Twitter Custom Audiences 6. Tweet regularly 7. Vary your content 8.
Use the right hashtags 9. Monitor Twitter for keyword mentions Set up UTM tracking Pin your tweets Use great headlines Use Twitter analytics to analyze and optimize All you have to do is embed some code into your website. One of the best ways is just to be more active on Twitter. Being more active on Twitter can take a lot of time, so I recommend the following: Automate your tweets more on this below!
Create a posting schedule and stick to it Carve out time daily to respond to other tweets instead of scrolling aimlessly As your followers increase, you'll also get more engagement and clicks through to your website. So with everything that you post on Twitter, your audience is bound to react to it, and they will let you know about it in the replies.
Use Publishing feature of Statusbrew to efficiently manage campaigns, and schedule the posts ahead of time. Posting this kind of content will encourage active participation from your audience with your brand. You can extensively experiment with lots of types of content and see what works for your audience. The content should always aim to invoke emotion and response from your audience. You can ask for feedback from your customers and maybe even convert angry customers to happy ones.
You can push out content related to your product, discount offers and much more. Just like talking to your friends on your cell phone, Twitter lets you have an open conversation with your prospects and leads. This is one of the most significant benefits of using Twitter for your business. Instead of exchanging emails with your customers over weeks, Twitter allows you to talk to your customers in real time and interact with them, there and then.
In context to customer support, this can be a massive plus in terms of solving issues for your customers. This definitely will help you in improving customer satisfaction as you will be able to solve problems within minutes as opposed to taking days in sending emails back and forth.
I wrote a blog about how to improve your customer service on Social Media. This should help you in understanding the best practices while doing customer support over Twitter.
Another way your business can use Twitter is to contribute to conversations that are meaningful for your business. It's an excellent opportunity to position yourself as a thought leader. Since the conversations are happening as you are watching them, you can contribute to these conversations and connect with like-minded people.
Twitter chats are a great example of this. If you still think about why you should use Twitter for your business, this point will give you more clarity! You have everything at the ready, interests of people, their websites, their profile bios. It helps you develop context before approaching or even targeting your customers. If you have a persona that you are targeting, you can search for almost any information about your customer that your persona actually has on Twitter.
Twitter ads allow you to choose from a different objective and provide you with a variety of demographic data to target your customers and make your ads based on the persona that you are targeting. Related: Find more social media statistics in this blog. Apart from the links that you will put in your bio, you can continuously share links to your blogs not spamming which will drive people to go to your website.
If you keep on sharing new and engaging content, you will position yourself as a credible source of information which will get you loyal readers for your blog. To share your content or curated content, you can always rely on Social Media Management tools like:. If you want to find which topics to write on or which type of content to share, you can always trust Buzzsumo for finding you the best and shareable content. What do you do when your best friend needs your help? You call them with the same cell phone that you purchased because that's the fastest way you can get in touch with them and solve their problem.
Because everything on Twitter happens in real time, having your presence, there is an excellent asset in terms of handling customer support. Unlike other platforms where you have to open different chat windows to talk to different customers, on Twitter, you have a constant feed dedicated to just your customer's queries. This allows your customer support team to be very efficient in prioritizing which queries to reply first and develop context before you actually reply to them.
By using Statusbrew's Social Inbox , you can considerably cut down your response time for your customers who are facing any issues. Twitter has an abundance of data about customers which your marketing team can easily access and capitalize on that.
It can be a great asset in making targeted ads for different objectives like increasing downloads, increasing website visits, etc.
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