This site requires JavaScript. Please enable JavaScript in the browser settings and try again. Tomato Ketchup Baked Beanz Soup. A2: Heinz sells 11 billion single-serve packets of ketchup per year around the world. That's 2 packets for every person on earth. A3: Ketchup exits the iconic glass bottle at. If the viscosity of the ketchup is greater than this speed, the ketchup is rejected for sale.
A4: While riding a train in New York City in , Henry Heinz saw a sign advertising 21 styles of shoes, which he thought was clever. Although Heinz was manufacturing more than 60 products at the time, Henry thought 57 was a lucky number. So, he began using the slogan "57 Varieties" in all his advertising. Today the company has more than 5, products around the globe, but still uses the magic number of " A5: To release ketchup faster from the glass bottle, apply a firm tap to the sweet spot on the neck of the bottle- the " Talk about iconic packaging.
Though production ceases in the late 70s, the giant bottle remains a sought-after prize for collectors. Made of bendable plastic, the squeezable bottle is released and instantly hailed as an innovation. No longer do ketchup lovers have to wait for their favourite condiment to dispense itself, they can eagerly get down to squeezing out as much as they want. The squeezable bottles become so popular that Heinz eventually stops production of their glass bottle—until , when they release a limited-edition bottle, complete with a version of their original label.
In an effort to appeal to kids, Heinz introduces the EZ Squirt bottle. The dispensing cap also helps reduce excess mess, appeasing worried parents.
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The world works in strange ways, and interesting design choices can often be found in the everyday objects we overlook. Here are two to think about just in time for summer. Ketchup bottles. I compared the Heinz squeezable bottle with the cylindrical, fine-tipped sort that adorn many a diner and picnic table. I could get that generic bottle to output 30 times less condiment per squeeze, and in a fine line instead of a wide dollop. The earlier, cheaper packaging technology seems superior.
So why would Heinz deploy a worse—or at least less flexible—design? The ketchup bottle would have been subject to focus-group studies of usage preferences, bottle-holding habits, and more.
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